I recently saw Helvetica, a documentary directed by Gary Hustwit about the typeface of the same name — it is available streaming and on DVD from Netflix, for those of you who have a subscription. As someone who studies ubiquitous socio-technological infrastructures (and Helvetica is certainly one), I know how hard it is to seriously pay attention to something that which we see every day. It may seem counter-intuitive, but as Susan Leigh Star reminds us, the more widespread an infrastructure is, the more we use it and depend on it, the more invisible it becomes — that is, until it breaks or generates controversy, in which case it is far too easy. But to actually say something about what well-oiled, hidden-in-plain-sight infrastructures are, how they came to have such a place in our society, and why they won out over their competitors is a notoriously difficult task. But I came to realize that the film is less of a history of fonts, and more of an anthropology of design.